aardig has always been an atypical studio. Not your classic 9-to-5ers, but more like the geeky kids who used to unscrew everything to see how it works. We taught ourselves everything we didn't know — just by starting, making mistakes, and then doing better. And when we saw that the world around us was actually squealing and cracking on all sides, we asked ourselves: what if we only work with people who want to fix the world?
We believe that future-proof organizations start with a movement. Not a movement that just designs, creates, sells and throws away — but a movement that contributes to a future for everyone. We strengthen organizations that contribute to this future. And we believe that sustainable digital design plays an important role in this. Design should do more than look good: it must appeal, inspire and stand the test of time. That's why we don't just design for today. We're building for tomorrow.
By breaking the pattern of short-term thinking, we create digital solutions for people and the planet. We bring branding, design and tech together to bring inspiring ideas to life. This often appears as an identity, website, platform or automation. Or just everything. And that with as little code as possible. Anyway, these are always solutions that work with and for you. Solutions that last for years, require little or no maintenance and make ourselves obsolete. After all, our work is sustainable and built to make an impact. We touch a wide audience, increase the social difference and reduce our footprint.
With love for our world and a determination to really contribute, we therefore choose collaborations that want and can make a difference. These are not just organizations in the social and cultural sector. But also local initiatives, ambitious agencies or brands in transition. And everything that falls in between or just outside it. As long as you're doing a good job. We'll increase the impact you make — so you can make a lasting difference. Because that difference is desperately needed.
what makes aardig aardig?
Our pragmatic approach makes us fast, flexible and ensures that we use budgets smartly. For each project, we bring the right people from our collective on board. Involved creators who are close to you. For example, we work with people from your team, agency partners or other stakeholders.
When it comes to your organization, the people you talk to and the environment, you are the expert. This often already points us in the right direction. Still, we love to dive into the data to discover insights you may not know yet. Because we know digital and how people work with digital. That gives you perspective. This is how we combine the best of both worlds. Very nice if you want to reach a large audience.
There is never just one solution. We love exploring and thinking visually. We think along and are there as partners — people who do business with you. We ask questions, we learn and we find answers together. This curiosity leads to innovation.
En ja, we hebben jou dus nodig. Jouw ideeën en inzichten maken onze oplossing duurzaam. Het legt het fundament voor een identiteit die langer dan een paar jaar meegaat. En alleen dan wordt het een aansprekende en onderhoudsarme digitale oplossing.
We always choose honesty. Even if it chafes sometimes. If we don't feel it ourselves, we can't sell it to others either.
