making big money matters small for engaged entrepreneurs

DNB Accountancy stands for financial simplicity in your administration with a personal approach, but how do you ensure that others see that too? After all, trust in an overcrowded market of bookkeepers and administrative offices is everything. A strong identity helps you stand out. One that is not only recognisable, but also inviting and convincing. And yes, you guessed it: of course, this includes a website that is more than a “business card” (we like).

from new name to brand story to visual identity

DNB Accountancy works with small entrepreneurs. From sole traders and general partnerships to small companies. Dreamers, doers and thinkers who make our planet a little more beautiful. They are for the creatives who are stuck in numbers, the advisors who are looking for an overview and everyone in between. Whether it's start-ups or companies that have been around for a while, these entrepreneurs are mainly looking for clarity and support in their accounts. They understand that.

With a personal approach, they make that administration workable. No dry numbers from an accountant with a tie, but practical tools and peace of mind. And in a market full of grey mice, they are the colorful exception you need as an entrepreneur. A companion who turns your administration into insights. Someone who takes your worries away so that you grow and thrive. But how do you give visual shape and direction to that exception?

Sometimes you have to look at something from scratch before you build on it. For DNB Accountancy, this meant a new name and associated brand story, which subsequently inspired the visual identity.

rocking with pebbles

Money started (believe it or not) simply. Long before coins or notes existed, people used pebbles as a medium of exchange. Pebbles simplify, they make things manageable. It lets you count, stack, and organize. So pebbles as a direct link to the original version of money. And it's exactly in the essence of what they do that appeals to them: making big money things small.

A new name for your organization is like a first stone in the water: it sets something in motion. Of course, it takes some getting used to the splash, but then it forms the whole thing. So did Pebble's new identity — from concept to realization.

The pebbly elements give the brand character, but also provide a consistent and warm feeling. This includes a custom typeface, developed with the same round, natural shapes. It makes the brand playful and professional.

The website plays a central role in spreading their story. For entrepreneurs, it's a place that answers questions, provides direction and motivates you. This way, as an organization, you not only build brand awareness, but also valuable (future) relationships. A multi-step price calculation tool takes into account the clarity and personal approach of the accounting and tax consultancy firm. Even in subtle details like a hover, nothing in the image form is left to chance.